01
Start with the change you want
Describe what should be different after the project. A clearer business presence, fewer repetitive tasks or an easier shopping experience is more useful than a list of visual effects. Choose the most important goal first.
02
Explain who it is for
Tell us who will use the result and what they need. Include their context, the questions they ask and the action you want them to take. A visitor discovering a business has different needs from a returning customer managing an order.
03
Separate essentials from possibilities
Write down the features you need for the first release. Keep interesting future ideas in a second list. This makes it easier to agree a practical starting point without losing the bigger ambition.
04
Share references with a reason
A link alone can mean many things. Tell us whether you like its structure, typography, navigation, photography or movement. Say what does not fit your brand as well.
05
Bring the practical details
Include existing assets, required integrations, your preferred timeline and a comfortable investment range. Mention who will review the work and who will manage it after launch.
06
Leave room for discovery
You do not need to solve everything in advance. A useful brief makes the goal clear and identifies open questions. The discovery stage is where the team helps shape the approach.